Jeffrey Lee Caldwell
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    Jeffrey Lee CaldwellFree Live Training With Jeffrey Lee Caldwell

    How I Used a Simple Relevance-Based Outreach System to Launch a Brand New Software Business and Get 108 Users in 90 Days — Without Ads, a Big Following, Expensive Lead Lists, or Spammy Cold Messages

    Discover the behind-the-scenes outreach system I used to find businesses, start conversations, create partnerships, and grow a brand new software business — without relying on ads, a big audience, referrals, or expensive lead lists.

    Live Saturday, June 13 at 2:00 PM Pacific Time

    Free live training. Seats are limited.

    Jeffrey Lee Caldwell

    Most People Think They Need an Audience Before They Can Grow.

    They think they need to post every day.
    They think they need to run ads.
    They think they need a massive email list.
    They think they need referrals.
    They think they need to wait until people magically discover them.

    But that is not how I launched my newest software business.

    I did not start with a giant audience of perfect customers waiting for me.

    I used a simple outreach system.

    Not spam.
    Not random cold messages.
    Not blasting everyone on the internet.

    A real business-to-business process for finding the right people, starting the right conversations, and creating opportunities from scratch.

    That is what I'm going to show you on this training.

    Every Business Has People They Should Be Talking To.

    If you sell a service, there are businesses that may need it.

    If you built software, there are businesses that could use it.

    If you are a doctor, provider, coach, consultant, or local business, there may be nearby partners who can help you grow through relationships and referrals.

    If you run an agency, there are businesses that may need websites, marketing, automation, AI, content, or lead generation.

    If you are building a marketplace, there are sellers, partners, promoters, and affiliates you should be reaching out to.

    The problem is not always the offer.

    The problem is that most people do not have a simple way to find the right businesses and start the right conversations.

    That is where the B2B Outreach Machine comes in.

    Why Most Outreach Fails

    Most people think the answer is to send more messages.

    But more bad messages do not create more opportunity.

    The real problem is usually one of four things:

    • 1
      You are reaching out to the wrong people.
    • 2
      You are using a weak or generic list.
    • 3
      Your message sounds like every other pitch they receive.
    • 4
      You do not have a simple system for turning a business search into a real conversation.

    That is why most people feel like cold outreach is dead.

    But cold outreach is not dead.

    Lazy outreach is dead.
    Random outreach is dead.
    Copy-paste outreach is dead.

    The future is targeted, relevant, business-to-business outreach.

    That is what I call the B2B Outreach Machine.

    Real Behind-the-Scenes Growth

    I Used This to Help Launch a Brand New Software Business and Get 108 Users in 90 Days From Scratch.

    When I launched my newest software business, I needed real people using it.

    I did not want to wait months hoping content would work.
    I did not want to spend a fortune testing ads.
    I did not want to depend on luck.
    I did not want to wait for people to stumble across the product.

    So I built a simple outreach machine.

    It helped me find the right types of businesses, start real conversations, and turn cold opportunities into users, partners, and momentum.

    That system became one of the biggest reasons we were able to get 108 users in 90 days from scratch.

    On this training, I'm going to show you the framework behind it.

    This Is Bigger Than Just Finding Customers.

    The same system can be used to find:

    • Potential customers
    • Affiliate partners
    • Referral partners
    • Local business partners
    • Strategic partners
    • Marketplace sellers
    • Software users
    • Joint venture opportunities
    • Local promoters
    • B2B buyers
    • Businesses that already serve your ideal customer

    For example:

    A software founder could use it to find businesses that need their tool.

    A doctor opening a new practice could use it to find local partners, nearby providers, and businesses that already have relationships with the type of patients they want to serve.

    A marketing agency could use it to find businesses that need better websites, funnels, ads, automation, or AI.

    A consultant could use it to find companies with a problem they know how to solve.

    A local business owner could use it to build relationships in their city instead of waiting for foot traffic or referrals.

    A marketplace founder could use it to find sellers, vendors, creators, promoters, or partners.

    The business model can change. The system still applies.

    What You'll Discover on the Free Training

    • The simple reason most outreach fails before the first message is ever sent
    • How to identify who you should actually be reaching out to
    • The hidden “business map” that most entrepreneurs never build
    • How to think about finding customers, partners, affiliates, and referral sources
    • Why the right target list can make your offer easier to sell
    • How I used this behind the scenes to help get 108 users in 90 days
    • How to stop waiting for leads and start creating your own opportunities
    • The difference between random outreach and strategic business development
    • How this can work whether you sell software, services, consulting, local offers, or partnerships

    The B2B Outreach Machine Has 3 Moving Parts.

    Most people only focus on the message. But the message is not the whole system.

    If you send the right message to the wrong person, it does not work.
    If you find the right person but say the wrong thing, it does not work.
    If you have a good offer but no repeatable way to find people, it does not work.

    The B2B Outreach Machine brings together three pieces:

    1. The Right Market

    Who should you actually be talking to?

    2. The Right List

    How do you find enough of the right businesses to create real opportunity?

    3. The Right Message

    How do you start a conversation without sounding random, desperate, or spammy?

    I'll break this down during the training.

    This Training Is for You If…

    • You have a software product and need users
    • You sell services to businesses
    • You are building a marketplace
    • You want to find affiliates or promoters
    • You want to find referral partners
    • You are a doctor, provider, or professional trying to grow locally
    • You run an agency
    • You are a consultant or coach
    • You have a product businesses could benefit from
    • You want to create business partnerships
    • You are tired of waiting for customers to find you
    • You do not have a big audience yet
    • You want a simple system for creating conversations

    This Is Not About Spamming People.

    This training is not about blasting thousands of random businesses with lazy messages.

    That is not the goal.

    The goal is to show you how to think strategically about who you should be contacting, why they might care, and how to start a conversation that makes sense.

    This is about business development.

    This is about creating opportunity.

    This is about building relationships with people and businesses that could actually be a fit.

    Register for the Free Live Training

    Join Jeffrey Lee Caldwell and discover how to build your own B2B Outreach Machine.

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    Your Local Time: Saturday, June 13 at 5:00 PM EDT

    After you register, you'll be able to add the training to your calendar.